Well, some weeks ago I was over talking to the folks at current.tv. This is the cable/satellite venture involving Al Gore, which they recently announced.
The deal is to base their channel on user generated content, both entertainment and news, building up a community around it, even training people on the required skills.
I figured, well, this sounds for real, so how about doing something different, for the community, which would improve channel quality?
My suggestion: on the site, create an area for feedback regarding commercials… and allow people to vote commercials off the channel. That is, if there're real signs the commercials are really disliked, get rid of 'em.
The devil's in the details, and this won't be easy, since both shills and competitors will try to game the system, etc. … but this sure sounds like a good start.