The problem is that no one seems to be articulate what "trust" means, particularly in media, including myself.
We all know what it means, just really hard to define.
Underlying the discussion, I get the feeling that people across all media smell really big change coming, and are trying hard to do something about it, and are moving fast ,but to what?
Jay Rosen asked what caused trust in media over the decades, no pithy answers.
Maybe it's the heat.