Jay Rosen has a lot of good commentary about changes in the press, and considers the ramifications of what this means here
This applies, or maybe contrasts, to how at craigslist we figure out what to charge for. In our case, we ask people. We're doing that right now regarding charging apartment brokers in NY.
He also remind us that "If everyone is reading a columnist, that makes the columnist more of a must have", which refers to the columnists at the Times like Maureen Dowd. That reminds me of the tipping point in the value of fax machines… they became much more valuable when a lot of people had 'em.
What does this all mean? I don't know, but Jay's the real deal, take a look.