This is just too much. From a really good article by David Lazarus in today's Chron:
"What that means," Hoofnagle said, "is that if you bought a book from some vendor at some point in your life, that vendor could send you e-mail every week. Most people would consider that spam."
Not so, responded Stephanie Hendricks, a spokeswoman for the Direct Marketing Association.
"Spam is only something that comes from somebody who doesn't identify the sender or misidentifies the sender," she said. "Or if you opt out and still get e-mails. That's spam."
I call bullshit.