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Success stories from content industry leaders flew through the conference hall at the SIIA Information Industry Summit almost as fast as the canapes flew off the sideboards, but the most stunning success story didn't come packaged for the venue. Jim Buckmaster , CEO of Craigslist, stunned the hall of 400-plus content executives with a low-key account of how his
online classifieds service could do easily ten times its current USD20 million annual revenues but prefers to focus on servicing their customers properly within their existing model. Profits are returning to publishing when you find a formula that gets users to trust your integrity and your quality.