Looks like I can't say this enough, since it's forgotten in both the excitement for citizen journalism and the stress of competition.
- Professional journalism involves high standards of writing, fact checking, editing, and research
- Journalism ethics includes "separation of church and state", figuratively meaning that marketing and financial concerns are separate from editorial matters and reporting
- Professional news organizations recognize that we all have freedom of choice when it comes to selecting what news operations, etc., that serve the community best
A special tip of the hat to the San Francisco Chronicle, which has greatly impressed me with its adherence to ethical standards. thanks!