Watch out for rigged results

Watch out for rigged results

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Hey, voting anywhere can get rigged, here's a reminder:

IT was just a matter of time before marketers would try to game the system at Digg.com. The site allows users to post links to mostly technology-oriented news items to be voted on (or “dugg”) by other users. Those items with more Diggs get more prominent placement on the site. The idea is that what your peers find interesting, you will also find interesting.
When marketers and spammers try to manipulate the rankings to promote a company, product or Web site, the system breaks down.

CNet News.com reported this week that Karim Yergaliyev, 19, one of the top 30 “diggers,” whose stories get the most diggs from fellow users, agreed to a barter transaction from a marketer, Nathan Schorr, the business development manager for JetNumbers. In exchange for free service, Mr. Yergaliyev acknowledged, he planted an article about JetNumbers, which provides “virtual” telephone numbers.

(registration might be required re NY Times.)

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