Hey, these folks are helping restore American democracy in a big way, can't get enough credit, more here.
Five years ago, Howard Dean's online-fueled campaign cemented the Internet's role as a political force. Exactly how big a force no one was quite sure. But this year's primary season, spanning six months, proved that online buzz and activity can translate to offline, on-the-ground results. Indeed, the Web has been crucial to how Obama raises money, communicates his message and, most important, recruits, energizes and turns out his supporters.
With less than three months to go before the election, Triple O is the envy of strategists in both parties, redefining the role that an online team can play within a campaign.
"Theirs is an operation that everyone will be studying for campaigns to come," says Peter Daou, who was Sen. Hillary Rodham Clinton's Internet director.
Adds Andrew Rasiej, founder of Personal Democracy Forum, an online hub of how politics and technology intersect: "Obama's success online is as much about how our society has changed, how our media ecology has changed, just in the past four years."