The idea is to make video footage available to everyone for commenting and reuse, a big deal:
[Barack] wrote last year to the Chairman of my Party: "The Internet has enabled an extraordinary range of citizens to participate in the political dialogue around this election. Much of that participation will take the form of citizen generated content. We, as a Party, should do everything that we can to encourage this participation… I am a strong believer in the importance of copyright, especially in a digital age. But there is no reason that this particular class of content needs the protection. We have incentive enough to debate. The networks have incentive enough to broadcast those debates. Rather than restricting the product of those debates, we should instead make sure that our democracy and citizens have the chance to benefit from them in all the ways that technology makes possible."
Larry Lessig led the effort and a lot more, details are here.