"Help Is on the Way"

"Help Is on the Way"

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Bob Herbert does a great job Sunday in the NY Times, explaining some of the efforts by the Iraq and Afghanistan Veterans of America to help returning veterans:

With so much attention understandably focused on the economy and the incoming administration, the struggles being faced by G.I.’s coming home from combat overseas are receding even further from the public’s consciousness.

To get the word out, IAVA hooked up with the advertising giant BBDO and the nonprofit Ad Council, which is famous for such public service slogans as, “Only you can prevent forest fires,” “A mind is a terrible thing to waste” and “Friends don’t let friends drive drunk.”

This campaign is titled, “Alone,” and focuses on the sense of isolation so many veterans feel when they come home. The television and print ads encourage the veterans to visit a Web site, CommunityOfVeterans.org, as a place where they can share their experiences with other vets.

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