Hey, The Booksmith is a great local independent bookstore in the Upper Haight neighborhood in San Francisco.
Jeff's book is really good, and he'll be appearing there on the 19th, Thursday night. More details in the link above, but anyway:
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
JEFF JARVIS blogs about media and news at Buzzmachine.com. He is associate professor and director of the interactive journalism program at the City University of New York's new Graduate School of Journalism. He is consulting editor of Daylife, a news startup. He writes a new media column for The Guardian. He consults for media companies. Until 2005, he was president and creative director of Advance.net, the online arm of Advance Publications. Prior to that, Jarvis was creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; assistant city editor and reporter for the Chicago Tribune; reporter for Chicago Today.
I'll be there!