Recently, a lot of people in government and corporations have been asking for help regarding all this new social media stuff, like Twitter and FaceBook.
They get that it's important, getting the buzz from general media, and often from their kids,but a lot of good people just don't get the point of social media.
This is a form of "digital divide" that's not based on class lines, but apparently via age, it's the "millennial makeover" kind of thing. People who are growing up with two way communications are "digital natives" but even many successful older folks are "digital immigrants." Digital immigrants are comfortable with email and browsing, but maybe not so much with Twitter, etc. (Me, I'm in an odd category in-between.)
The deal is that in many organizations, governmental and private, there are people of good will who want to do good stuff, but need help getting social media. If you're in that situation , you might have two sources of help you might need to use:
- your kids. Yes, that's a cliche, but if you have a fifteen year old, or maybe a nine year old, they get this stuff, and might be able to explain it to you.
- internal IT resources. Your computer team has been immersed in Internet culture (hopefully) for some years, and not only will they get it, but frequently they'll be eager to help out.
I've observed both a great deal, and they might be able to really help you out, and maybe save your job.