Real-life advice on government sites from Candi Harrison

Real-life advice on government sites from Candi Harrison

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Hey, I'm just a dilettante, so here's some much better advice from Candi at
Candi On Content. She's part of the solution:

Web governance has perplexed government web managers for years.
Because web management has been – basically – a grassroots effort in
the government (many government websites were born bottom-up…not
top-down), web managers have struggled to get the attention of
higher-ups to get the right pieces in place.


What are the right
pieces? I think of it in terms of the 5 “R’s" of governance: Roles,
Responsibilities, Relationships, Rules, and Review.

  • Roles: who,
    by job, must be included in the governance structure so that websites
    are managed and coordinated properly? Web managers. Public Affairs
    Officers. CIOs. Program heads (responsible for content on their
    programs). Contracting Officers (to make sure contracts for websites or
    content that will go on the web comply with agency web policies). A top
    management official (who has authority to issue policies all parts of
    the agency must honor). And others.
  • Responsibilities: what must each person do? What functions, related to web management, are they responsible for?
  • Relationships: with
    whom must each person interact and when? For example, if the CIO is
    planning to do maintenance on the servers, he/she should coordinate
    with the Web Manager far enough in advance to warn the web audience of
    outages.
  • Rules: what are the policies,
    procedures, and standards that keep web management moving along
    efficiently and effectively? How do you manage web content? How do you
    manage all the other activities that support the website?
  • Review: how
    do you evaluate performance, of the website and of the people with the
    various responsibilities for the website, of web governance? How do you
    make sure all the roles, responsibilities, relationships, and rules are
    being used? How do you know where there are problems in the governance
    structure so you can fix them?

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