This guy, Simon Berry, had observed that all over the world, Coca-Cola was really good at delivering product. In each shipment, there was wasted space, which could deliver needed supplies if the right packaging was invented.
Well, Simon worked with 'em to make it happen, as you see in this photo. That can carry a lot of medical supplies.
Pretty cool common sense, effective idea that really helps.
Here's the deal in their words:
That Coca-Cola use their distribution channels (which are amazing in developing countries) to save children's lives by carrying 'aidpods' that fit in the unused space between the necks of bottles and carry 'social products' such as oral rehydration salts, malaria tablets, vitamin A, water sterilisation tablets or whatever else is required locally.