Candi On Content: Creating An Agency Web Strategy

Candi On Content: Creating An Agency Web Strategy

Shares

Hey, Candi has a lot of real experience in gov't web work, and addresses the issue that web workers need management support to serve the citizenry.

The Federal CIO and CTO are there, but we need help from other layers of management.

check out Candi On Content: Creating An Agency Web Strategy


Well, despite the fact that
we’ve come a long, long way in creating cross-government web policies
and strategies, despite the fact that we now have an active and
effective federal Web Managers Council, despite the fact that web
managers are enjoying much-deserved praise and support from high level
administration executives and industry leaders, there remains a void at
the agency level. The number one complaint I still hear from my web
colleagues is: “I can’t get my bosses to support me. I can’t get my
agency to listen and go along. I want to implement these improvements,
I want to try social media, I want to feature our top tasks, but I
can’t get my bosses to agree.” It’s the major stumbling block for real
progress in web management across government: getting that agency-level
support and buy-in for a good solid web management strategy.

So
here’s a thought. What if the Director of OMB challenged every agency
to establish an agency-wide task force, modeled on HUD’s? The goal
would be to develop a long-term, agency-wide strategic plan for web
management at that agency, incorporating both agency-specific needs and
goals and governmentwide goals and directives.

Shares