Hey, this one's big, just caught up with it, really recommended.
- Underground efforts yield big results
– Companies are turning a blind eye to underground social software
efforts until they prove their worth, after which they integrate them
- Front line workers are driving the vision – Many
senior managers still consider social tools something their teenagers
use. Young workers, who do not need to be taught or convinced to use
these tools, expect them in the workplace.
- The business need is the big driver – Social
software is not about the tools, it is about what the tools enable the
users to do and about the business problems the tools address.
- Communities are self-policing – When left to their
own devices, communities within enterprise intranets police themselves.
Workers tend to retain their professional identities, leaving little
need for the organization to institute controls.
- Organizations must cede power – As companies have
been learning from using Web 2.0 technologies to communicate with their
customers, they can no longer fully control their message. This is
true, too, when Web 2.0 tools are used in internal communications.