"New Study Finds Grassroots Enterprise Social Media Often Works Best"

"New Study Finds Grassroots Enterprise Social Media Often Works Best"

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New Study Finds Grassroots Enterprise Social Media Often Works Best

  1. Underground efforts yield big results
    – Companies are turning a blind eye to underground social software
    efforts until they prove their worth, after which they integrate them
    more thoroughly.
  2. Front line workers are driving the vision – Many
    senior managers still consider social tools something their teenagers
    use. Young workers, who do not need to be taught or convinced to use
    these tools, expect them in the workplace.
  3. The business need is the big driver – Social
    software is not about the tools, it is about what the tools enable the
    users to do and about the business problems the tools address.
  4. Communities are self-policing – When left to their
    own devices, communities within enterprise intranets police themselves.
    Workers tend to retain their professional identities, leaving little
    need for the organization to institute controls.
  5. Organizations must cede power – As companies have
    been learning from using Web 2.0 technologies to communicate with their
    customers, they can no longer fully control their message. This is
    true, too, when Web 2.0 tools are used in internal communications.
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