The deal is to get ideas from the rank and file, starting with good simple ideas.
First step, experiment, while getting something real. We're talking simple, real stuff.
Check out the White House SAVE experiment:
from the Social Security Administration in Alabama calls for saving
time and money by allowing people to schedule appointments online.
“I think it would be cost effective to allow (with stipulations) the
public to also schedule appointments online. We set up appointments
about two-thirds of the time on the phone. By having access to a
schedule online, that would allow us time to assist more people.”