One step towards fixing news media (via Jeff Jarvis, Marissa Mayer)

One step towards fixing news media (via Jeff Jarvis, Marissa Mayer)


Hey, Jeff Jarvis has something big here at Buzzmachine.

I want to suggest abandoning the article for the constantly updated topic page (a la Wave). The problem with an article online is that it has a short half life
and gathers few links and little ongoing attention and thus
Googlejuice. It’s for this reason that Google’s Marissa Mayer has been advising
publishers to move past the article to the topic.

Abandoning the
article for some living, breathing news beast yet to be defined may be
a bit too radical for today’s publishers. So instead, I suggest, at
least place the article into a space with broader context – archives,
quotes, photos, links, discussion, wikified knowledge about the topic,
feeds of updates; make the article a gateway to anything more you’d
want on its subjects. Daylife (where I’m a partner) is working on something like that.

The "short half life" of an article is why really the good reporting on
WMDs and the financial crisis disappeared before they could inform the
public. Failures of news curation like that not only hurt the country, but
contribute to loss of trust in news media.

If you're looking at a topic, it could be easy to keep the topic alive. We
might have noticed that something was really fishy re WMDs or the
suppression of financial regulation in the mid-2000's.




You're so right.
This model is exactly what we're trying to achieve with our effort to save the forest on Mt Sutro. At we've built a website+blog that is constantly updated with new information and relevant links. The comments section on each page allows for contributions from others.


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