Well, the deal is that Washington gets innovative to help out expecting moms, by getting out useful info via the text4baby campaign.
Sending info to cell phones in small chunks makes a lot of sense, since that can get the attention of people who receive too much media, and who are too busy in general:
receive weekly text messages, timed to their due date or their baby's
birth date. The messages, which have been vetted by government and
nonprofit health experts, deal with nutrition, immunization and birth
defect prevention, among other topics. The messages will continue
through the baby's first birthday.
Sounds like another modest effort with actual results, just what we need.