Hey, the Consumerist takes really good looks at current customer issues, which include the world of online reviews.
That plays into the network of trust and reputation stuff I've been talking about.
Check out Spot Fake Online Reviews:
Here are some warning signs that an online review is being left by a shill, or shills:
- Have zero caveats, and are full of empty adjectives and pure glowing praise with no downsides.
- Are all left within a short period of time of each other.
- Mainly tally off product features. (Real users talk more about performance, reliability, and overall value).
- Reviewers names are all variations of one another, i.e. happykat1234, happykat7593, happykat6687
I hear they're doing an update next week based on feedback.
Disclaimer: Consumerist owned by Consumer Report; I'm on their board, due to lots of great work and very high integrity.