The folks at Econsultancy in the UK have observed much wisdom in fiction.
Worth noting The Godfather on social media, for example:
"The richest man is the one with the most powerful friends."
Relationships and influence are currency in the world of social media. While both may be hard to quantify and control, brands should not underestimate what the right 'friends' can do for them in the realm of social media. From this perspective, brands should also remember that social media is not about 'friending' the most consumers; in social media