"How the web can help us know who to trust" (summary of my post on CNN)

"How the web can help us know who to trust" (summary of my post on CNN)

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Okay, just posted on the CNN site: How the web can help us know who to trust.

Here's the gist, but lots more there.

  • Trust and reputation issues pervade our everyday lives — the same
    is true online
  • People build a reputation by creating a network
    of friends and interacting with them
  • Consumer Reports, Amazon
    and Yelp are services that allow people to rate products
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8 Comments

K Davis

People on FaceBook are real?
I use several personas for businesses, I cross link them to each other and post them to other social sites, Twitter, My Space, Yelp, Badoo and several others. It's sometimes easy to spot the frauds, especially men who post pictures of a 4 star general, but claim their address is Washington State instead of D.C.

Xin Chung

Craig- a thoughtful and timely article. You’ve really honed in on some of the key problems, and potential solutions within the scope of online interactions.
With so many of our interactions taking place online we are left craving one thing: trust. You mentioned explicit or implicit measures of reputation; what I think is critical here, is understanding that we are constantly leaving a trail of these measures through all of our online actions. Your network on Facebook, your followers on Twitter, and the reviews you write on Yelp all add to your credibility. The next step will certainly be to harness all of this online success and put it to use. This will all be possible with a distributed trust metric (which you mentioned in a previous article) to collect, sort and analyze your online activity, and process it in a way that you can use it to bolster your online image. Review systems like Unvarnished are one thing, but why not own the success you’ve earned? You are creating a reputation through your actions and interactions online, so it makes more sense to use the information you are already putting out there to let people know that you are trustworthy. Do you think Craigslist could benefit from this kind of reputation metric?

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