When Squirrels Took Over…
Posted on July 20th, 2012 by Craig Newmark
Hey there folks, here's the deal: a couple back we had a friendly competition, with @common_squirrel, to help raise money for the National Wildlife Federation (NWF), an org who is doing real good work and really has their boots on the ground.
Initially I offered to give $1 each time someone mentioned #squirrels4good up to $5k, but the campaign became so popular (lots of squirrel-lovers out there), we reached that goal really fast. I decided to make a bargain with folks and said that if folks continued sharing, I'd donate up to $10k to NWF for each mention of #squirrels4good across networks.
We saw #squirrels4good squirreling its way across Twitter, Facebook, Pinterest, Instagram, blogs, etc. Those urban survivors are quite sneaky, and for that matter, I've been told I can get a little squirrelly, and more than once…
Recently, one had gotten brave enough to invade our house. It likes to dig in the plant closest to the door. It hangs out on my desk. I'm very happy it didn't leave a surprise on my keyboard. It can even open the small metal trash can with the bird seed.
Folks all across the country really got passionate about their backyard squirrels, and between my count and NWF's, we had well over 10k mentions of #squirrels4good. Even the NWF asked, what do squirrels need? And proceeded to look into just what a squirrel wants.
The squirrels, and myself, really thank all of you for helping raise money to support NWF.
Take a look at the squirrels invading suet palaces across the country: