So, here’s the deal, folks – #Squirrels4Good has been taking over social networks. The good news about this is that the National Wildlife Federation surpassed the $5K mark that I recently promised.
Since everyone is so passionate, and the @NWF has their boots on the ground doing such good work, I want to up the ante $5K more, and give the NWF a total of $10K if we can keep the #squirrels4good going.
Here’s a video I did with the NWF to support them, @common_squirrel, and squirrels everywhere:
No matter what we do, no matter what we don’t do, the squirrels are here. They’re urban survivors. I’ve been accused of being pretty squirrelly myself, so I can sympathize. If you want to help me help the squirrels out some more, tweet me, keep using the hashtag #Squirrels4Good. I’m still giving $1 per mention on any social network. Use Facebook, Twitter, Pinterest, etc.
Some folks have shared some real good stories. I asked, What is the nuttiest thing you’ve seen a squirrel do?
- On Facebook, Claudia Edwards-Houser said, “My son had a young squirrel get into his loft bedroom years ago – and became nearly tame eventually. At night it would get up on a tall set of speakers and play with all his Star Wars action figures. This went on for a very long time. My son wouldn’t let his little brother play with them – but, the squirrel was ‘ok.'”
- Laurie Sacramento said, “It was hilarious when they were stealing my neighbor’s pomegranates and their faces were dyed dark red. They looked like bloodthirsty monster squirrels.”
- Nolan Milojevich said, “True story: My girlfriend and I were finishing lunch outside of the Denver Natural History Museum. There were a few squirrels running around and we got the idea to entice one over with a half eaten chocolate bar of hers. So this cute little guy approaches slowly and takes a few sniffs of it. Then it bites down and my girlfriend tries to pull it back when it grabs on will both hands and starts, I kid you not, pulling on this chocolate bar. This startles her, squeals, and lets go of the chocolate bar. The squirrel starts running off with it firmly gripped in its mouth. We both gave chase trying to get it back. To no avail because we coudln’t climb trees as fast as it could. It climbed to a safe distance, 20 feet up or so, and ate the entire thing with us watching.”
Mark Zuckerberg, Facebook’s chief executive, once told colleagues that “a squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa.” At Facebook, “relevance” is virtually the sole criterion that determines what users see. Focusing on the most personally relevant news — the squirrel — is a great business strategy. But it leaves us staring at our front yard instead of reading about suffering, genocide and revolution.