Hey folks. I get asked by organizations how they can promote their issues better online. Sometimes creating videos can make a big impact. Anyways, here are some of the best viral videos of 2013 that tackle some important issues and a couple that might be intolerantly cute.
1. Code.org: What Most Schools Don’t Teach
Bill Gates of Microsoft, Bronwen Grimes of Valve, Mark Zuckerberg of Facebook, Ruchi Sanghvi of Dropbox, and others talk about how learning to code is a lot like learning to play an instrument or a new sport. Coding is not about being a genius. It’s about solving problems and every industry relies on technology.
2. Homeless Veteran Timelapse Transformation
Real powerful video showing the transformation of U.S. Army veteran Jim Wolf who has faced poverty, homelessness, and alcoholism.
3. Pantene: Shine Strong
Sheryl Sandberg said it best. “This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways. Really worth watching. Lean In prize of the day for sure!”
This also does a good job combining social good plus advertising, much like the Dove body image ones that Ogilvy did maybe five years ago.
4. Goldieblox Princess Machine
As a nerd who also has five nieces it’s real important that young girls have toys that teach building skills and inspire the next generation of female engineers.
Batkid is the real deal. 5-year-old Miles who was battling Leukemia was granted a wish by Make-A-Wish to meet Batman in Gotham. Watching San Francisco shut down to make his wish happen was pretty special.