Folks, do you think that online privacy really exists?
This is what we tried to find out when we surveyed 1,007 Americans. Rad Campaign, Lincoln Parks Strategy, and I teamed up to uncover experiences and views about online privacy. We took the results and created an infographic to share with you.
This is the second portion of data from the poll to be released. Last month, we released an infographic showing that about half of Americans under 35 have been bullied, harassed, or threatened online, or know someone who has.
Here’s a snapshot of what the Online Privacy survey revealed:
- 74 % of Americans are either very or somewhat concerned about having too much personal information about them online.
- On average, those surveyed believe that 64% of Americans have too much personal information about themselves online.
- People under 35 have more trust in social media sites than any other age demographic.
- 70% are certain or think it’s very likely that social networks collect personal data such as interests, political affiliation, purchase habits, and what content is clicked, and then sell that data to advertisers to target ads and/or content at them.
If Internet users are so concerned about their privacy, do they read the terms of service (TOS)?
- 66% either just click the agree box without reading any of the TOS, or skim through the TOS then click agree.
- Only 17% carefully read the TOS before agreeing.
- More college grads (27%) than non-college grads (18%) just click agree without reading.
The way I see it, more people need to read the TOS before signing up for these sites so they understand what kinds of data they’re giving to these platforms. Stronger privacy laws could be useful too.
Folks, are you concerned about your online privacy? And if so, what are you doing about it?
Check out the full infographic and data here.