“Saving the World” DIY Style

People ask me how I go about figuring out what causes I really believe in and what’s the most effective way to support those efforts. You can find a list of what I support specifically here. My general philosophy is to do some real good in the short run, while learning how to scale that up in the long run – to the entire planet in maybe twenty years. I’m also very committed to helping people from the bottom up, to give people a break that rarely get one, and to help give a voice to the voiceless.

When it comes to business success and money, know when enough is enough, which translates to a business model of doing well by doing good. I guess I’ve been real successful at that, and I’ve been told by a lot of startup people that this approach has influenced them.

So, in the short run, I’ve been doing what I can to help US veterans and military families, figuring that if someone will risk a bullet protecting me, I need to give back. Recently, people helped me understand that the family of an active service member serves the country while that service member is deployed, particularly in a war zone.

I’ve chosen groups to support, in government and in the nonprofit world, guided by considerations including:

  • Do they impact something I believe in?
  • Are they good at it?
  • Can I help them via serious social media consulting and engagement?
  • Can I learn from the experience how to use social media on a very large scale?
  • Just in case, does the nonprofit tell a really slick, heart-wrenching story? Have they been seriously vetted? (If not, substantial chance it’s a scam.)

So, the themes here have to do with “social impact,” probably mediated by social media, while watching out for compelling scams. (Sorry, but this is currently a huge problem in the nonprofit world.) For that reason, I engage with Charity Navigator,GuideStar, and GreatNonProfits.org. In particular, Charity Nav is making real progress measuring social impact, which is about how good an org is at serving its clients. Social media provides the tools that effective people use to work together to get stuff done. We’re talking not only Twitter, Facebook, LinkedIn, etc, but also tools like spreadsheets used to rank “employee innovation” efforts.

Human history suggests that change begins from the networks of individuals who work together through the social media of their times, from Caesar and Cicero, to St Paul and Martin Luther, and John Locke and Tom Paine. Consider the UK Glorious Revolution which resulted in modern representative democracy, which I frequently call the Twitter Revolution of 1688. (A great history of pre-Internet social media isThe Writing on the Wall, by Tom Standage, who reminds us that “history retweets itself.”) That history tells us that social media provides a set of tools which can effect real change. That history is one of democratization; the costs of those tools restricted them to the wealthy at first, but now the cost of entry is close to zero.

In the short term, my focus is normally on small orgs, since they can be more effective. However, I’m now working with a huge org, the Department of Veterans Affairs, around 360,000 people, and from that, I’m learning how to run large organizations – and large governments – effectively.

For the long term, I’m supporting efforts in the here and now that are fundamental to universal fairness; the intent is to give everyone a break, to treat everyone how you’d like to be treated.

One such effort involves figuring out how to get news that I can trust. I’m a news consumer, but for the past decade I’ve been getting training in media ethics and trust issues, as well as being shown how the news sausage is made. (It ain’t pretty, particularly with all the disinfo being flung around.) The theme is that “the press is the immune system of democracy” and that a good ethical framework might lead some part of the press back to trustworthy behavior.

Another effort involves voting rights in the US. While the Declaration of Independence reminds us that we’re all equal under the law, bad actors in politics can only survive if they stop certain groups of people from voting, and that ain’t right.

It might occur to you that “the arc of the moral universe is long, but it bends towards justice,” and that is another articulation of what my stuff’s all about. You’d be right.

Photo: creative commons licensed (BY) flickr photo by USDAgov

4 conferences doing it right

Hey, there’s a lot coming up in terms of conferences this year. A lot of social change events, innovation get togethers, and ways for groups to get together and really make a difference.

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Here are some conferences that are coming up this year, with an excerpt of their description. You should check them out, if you’re able:

Nonprofit 2.0 – June 26 in Washington, DC. 

Nonprofit 2.0’s more than just a conference on the next generation web. It’s a next generation conference in format. NonProfit 2.0 features sessions led by the most innovative nonprofit campaigners, thought leaders, and strategists in the space.

It’ll be done in an unconference way with no PowerPoint, 15 minute leads for keynotes (folks, I’ll be keynoting this with Majora Carter and Michael Smith), and open questions and dialogue for fantastic conversations. Then from mid-morning forward, NonProfit 2.0 shifts into a full-on Unconference with DC’s brightest minds strategizing for social good.

Summit on Social Media and Online Giving – July 1-2 in New Delhi, India.

This Summit is GlobalGiving’s first two-day, in-person event designed to equip organizations with knowledge, skills and resources to engage supporters and raise funds online. This Summit’s produced in partnership with Social Media for Nonprofits, the premiere global event series on social media for social good.

The 2014 Summit on Social Media & Online Giving will bring together fundraising practitioners from India and South Asia to learn how other organizations are using online tools and social media like email, Facebook, and GlobalGiving to tackle their funding needs and collaborate to find ways to further their causes online.

Through panel discussions and hands-on workshops, organizations will explore:

    • The latest trends in online giving;
    • The future of corporate social responsibility in India;
    • Best practices in storytelling, donor engagement, campaign planning;
    • Valuable techniques for online measurement and analysis;
    • and more…

Silicon Valley Innovation Summit  – July 29-30 in Mountain View, CA.

The Silicon Valley Innovation Summit is an annual gathering of the brightest minds and top entrepreneurs, investors, and corporate players in the Global Silicon Valley.

The Innovation Summit has featured dozens of break-out companies before they became household names, including Pixar, Google, Salesforce.com, Skype, MySQL, YouTube, Tesla, Facebook, and Twitter.

This two-day exclusive event treats attendees to a high-level debate and discourse on top trends and opportunities in the booming digital media, entertainment, on-demand and cloud computing sectors. The Innovation Summit is produced in an intimate and social setting, where participants can easily meet up, socially network, and make deals happen.

Leading Change Summit – September 3-6 in San Francisco, CA.

Join NTEN for the inaugural Leading Change Summit in San Francisco. Exclusively for nonprofit leaders, this event offers three tracks to accelerate your career development: Impact Leadership, Digital Strategy, and the Future of Technology.

Engage with diverse voices to ignite new ideas, activate your strategies with expert advice and planning tools, and change the way you create impact.

 

What conferences will you be attending this year, folks?

Nonprofit 2.0 Unconference is back for social change

Folks, the Nonprofit 2.0 Unconference is back, and I’m keynoting this year alongside Majora Carter, who’s the real deal. Nonprofit 2.0 is DC’s only Unconference dedicated to the social cause space.

Here’s some info about the conference according to co-founder, Allyson Kapin, who also happens to be part of the craigconnects team:

Nonprofit 2.0’s more than just a conference on the next generation web. It’s a next generation conference in format. Have you ever gone to a conference just for a keynote, but the workshops weren’t up to par? Nonprofit 2.0 delivers the best of keynotes and workshops, offering keynotes led by innovative nonprofit campaigners, thought leaders, and strategists in the space, but in an unconference way, with no PowerPoints, 15 minute leads, and open questions and dialogue to give a voice to everyone.”

Following the keynote sessions, Nonprofit 2.0 shifts into a full-on Unconference with workshops facilitated by DC’s brightest minds strategizing for social change.

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What’s an Unconference? Well, you start with a blank wall and, in less than an hour, with a facilitator guiding the process attendees create a full day, multi-track conference agenda that is relevant and inspiring to everyone in the room. All are welcome to put forward presentations or propose conversations that you’d like to have with others and:

  • questions you want answered;
  • information you want to share/present;
  • a project you would like help on;

As people register, the conference organizers will be posting proposed topics on their blog.

Last year’s event sold out pretty early, so get your tickets now, if you’re able, and don’t miss out.  You can use comp code nptech for 10% off registration fees.

As I mentioned, I’ll be keynoting this year with Majora Carter, one of the biggest activists and disruptors tackling urban revitalization in communities that are often ignored. The smart Craig Newmark will be talking about the non-traditional business philosophy of “doing well by doing good,” and my belief in the advantage of “bottom-up” grassroots action.

I’ve heard that Majora will discuss her journey, message, and vision to revitalize communities that are forgotten. Her TED talk on Greening the Ghetto is the important stuff.

Join us on June 26thth at SEIU for what promises to be a 4th sold out unconference. Folks, this is the real deal, and tickets are just $45. Plus, I can get you 10% off with the comp code nptech. It’s not altruism, it just feels right.

And, please note that any net proceeds will be donated to a local charity.

 

5 women bloggers you really need to follow

Hey, I don’t think women are noted frequently enough for their accomplishments. Women dominate social media and have a huge impact in the blogosphere, but aren’t always recognized.

My team and I compiled a list of women bloggers who are the real deal. You should follow these folks on Twitter, and check out their blogs. These women are on top of of the latest tech news, nonprofit strategies, and social media trends.

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5 Women Bloggers to Follow:

Xeni Jardin is an editor and blogger for Boing Boing, a web zine they describe as being “devoted to the weird, wonderful and wicked things to be found in technology and culture.” Independent for nearly 25 years, they publish a daily mix of short articles, long features, and video productions.


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Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing.


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Shelly Kramer blogs about internet marketing, social media, and tech at V3, a full service integrated marketing, digital communications and social media agency.


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Kara Swisher is co-CEO of Revere Digital, co-executive editor and blogger for Re/code, and co-executive producer of The Code Conference. Re/code is an independent tech news, reviews and analysis site. Because everything in tech and media is constantly being rethought, refreshed, and renewed, Re/code’s aim is to reimagine tech journalism.


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Amy Vernon is the author of Dear Amy. Amy is among the top 15 contributors of all time on Digg.com (and the highest-ranked female ever), and is recognized for her knowledge of writing, community, and social media.


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Who would you add to this list? What women bloggers do you have bookmarked on your reading list?//

Infographic Reveals Latest Data on Cracking the Crowdfunding Code

It’s the third anniversary of craigconnects, and we’ve really tried to bring good people together to raise money for their nonprofits. We did a lot of support through crowdfunding, and  to celebrate, the craigconnects team and I created an infographic, Cracking the Crowdfunding Code, to show you just how effective and accessible crowdfunding is. Crowdfunding raised more than five billion dollars worldwide in 2013, and peer-to-peer nonprofit fundraising for charities is seeing explosive growth.

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A few things that we discovered after researching crowdfundings impact on charities and interviewing prominent crowdfunding platforms such as Causes, Causevox, FirstGiving, Razoo, StayClassy, etc:

  • Over 28% of donors on crowdfunding platforms are repeat donors.
  • Fundraisers who use a video raise 2x more than those without videos.
  • More than $19M online donations were processed on #GivingTuesday in 2013.
  • Over $9,000 on average is raised on nonprofit campaign crowdfunding pages.

Other infographic findings detail various crowdfunding results such as the average online donation to campaigns, more data on the success of the crowdfunding initiative #GivingTuesday, and best practices of nonprofits that have raised a significant amount of money with this newer fundraising tool.

Folks, I’ve worked on four crowdfunding campaigns myself in the past three years, and I’m pretty pleased with the results. The campaigns included two that raised funds for vets and milfam organizations, another for Hurricane Sandy relief, and the Holiday Challenge that was open to all nonprofits. I’ve teamed up with prominent crowdfunding platforms to promote the campaigns and have donated prize money for the orgs that raise the most in order to stimulate competition and success. The campaigns I’ve worked on have raised an estimated total of $2.6 million.

I began the craigconnects initiative in March 2011 to organize my efforts to help support nonprofits working in my areas of focus. Crowdfunding’s a natural fit for craigconnects’ efforts to promote the use of tech for the public good because it involves grassroots efforts and involvement. I’m not much for top-down stuff. I only understand bottom-up stuff.

Please check out the infographic, and share it if you think it’s helpful.

 

code is power: Girls Who Code

Okay, I was chatting with Reshma Saujani from Girls Who Code, providing modest social media help, and blurted out that “code is power.” Here’s the deal. 

The easiest way to power is to be born into a family with privilege and elite status. You get more influence by building networks, and far too often, by preventing powerless people from getting ahead. You have to be cautionary: bad actors will try to hijack good efforts, like nonprofits who tell a good story and disappear with the money.

The vast majority of people anywhere don’t usually have much of a voice or any influence. Usually, regular people, the grassroots, only manage to acquire power when they use technology to work together. The technology enables people to magnify their team power, acting as a force multiplier. They can get people to the streets, and raise money.

Most importantly, folks can create the perception that their cause is an idea that’s the right thing at the right time. Victor Hugo observed that there’s nothing so powerful as an idea whose time has come.

Girls Who Code is a nonprofit that teaches under-served girls how to computer program, funded by Google, eBay, GE, and many others. These folks know code as a form of expression, the 21st century way of expressing yourself and your identity. The girls are creating apps to communicate with each other and their communities.

George R. R. Martin observes that a girl is powerful if other girls perceive her as powerful. (As a nerd, I figure I can paraphrase Game of Thrones.)

That is, historically speaking, power and influence is driven by money and coalition building, kind of small scale networking.

Sometimes, grassroots leaders need to invent or repurpose tech to get anywhere. Ben Franklin invented the post office (store and forward network) and used the printing press. Martin Luther used the press, the existing church store, and forward network. St. Paul built the church network.

Then there’s Ada Lovelace who took notes that contained what’s considered the first computer program — that is, an algorithm encoded for processing by a machine. Anita Borg’s responsible for including women in the tech revolution, and founded the Systers online community in 1987, much before online communities were part of the mainstream. Marissa Mayer was the first female engineer hired at Google and one of their first 20 employees in 1999. (Hey, Marissa, I still use Pine!)

All these folks used tech to build grassroots networks to great effect. They’re what we now call “bloggers.”

Now we’ve got the Internet, held together with code, infrastructure where people can build tools which unite regular people for collective influence. The Net tends to level the playing field, and that tendency only increases over time.

That is, the Internet is dramatically lowering the cost of influence and power.

Women Who Tech is doing good stuff with women in the tech world. Diversifying the tech sector’s the main inspiration behind the Women Who Tech TeleSummit. The philosophy is: “If we are going to truly create technology and products for the masses, the tech world must be inclusive of all perspectives.” It goes right back to influence and empowerment. @WomenWhoTech created an infographic that shows how women really influence technology.

My own contribution was based on code I wrote between 1995 and 1999, starting with a desire to give back to the community. It’s worked out okay, and has helped maybe a hundred million people, or more, mostly Americans.

Any influence I get from that, well, I just don’t need or really want; I’ve got what I need, like a really good shower and my own parking place. Instead, I use my meager influence on behalf of the stuff I believe in. You’ll see me either pushing the good work of people who get stuff done, or indulging my sense of humor. (Note to self: I’m not as funny as I think I am.)

To be sure, I don’t feel this is altruistic or noble, it’s just that a nerd’s gotta do what a nerd’s gotta do.

My thing, craigslist, was accidental. It ran much better after people helped me understand that as a manager, I suck, and I got someone smarter to run things. I devoted myself to customer service, but I’ll only be doing that as long as I live.

If you want to see someone building code that might drive very large scale influence, consider Stefani Germanotta, and something called Backplane. She already unites tens of millions of people from the grassroots, people who’ve never had a voice or any power, the “little monsters.” Backplane might be the force multiplier that might really work for the disenfranchised.

It’s quite possible that Ms. Germanotta might become one of the most powerful humans on that planet; don’t underestimate her. I like the idea, while I’m no little monster, as a nerd I’m the 1950’s equivalent of one.

You can use platforms like Facebook to exert influence by building a network and getting people to Share your cause via your social network. We’re really talking about your “social graph,” that is, your friends or Subscribers, and then, their friends and Subscribers.

If you can code, though, you can build something like an app to magnify your influence, doing the force multiplier thing. The deal is, code really is power.

I don’t code anymore, so I’m considering that I should commission the following force multiplier.

If you want to preserve your right to vote, you need to exercise it. It’s “use it or lose it”. Take that literally.

I need an app where:

    1. You commit to voting.
    2. You’re told what you need to do to prepare to vote.
    3. Your commitment is recorded, privately and securely.
    4. The commitment is propagated through your social network, with a reminder that everyone should vote.
    5. You’re reminded to vote, by mail or in person, at the right time…
    6. …when you do so, that’s recorded.
    7. The act of voting is also shared via your social net, reminding friends to vote.

So, #2 functionality is already available.

#4/5/7 require the code to be mildly annoying, just like me. (Note from
editor: “mildly”?)

Hey, @GirlsWhoCode, looking for a good test case?

Infographic: How the Top 50 Nonprofits Do Social Media

I get asked a lot if nonprofits are using social media effectively. After taking a look at the Nonprofit Times list of 100 top nonprofits based on revenue, the craigconnects team decided to look at who was proactively and effectively utilizing social media in August and September of 2011. Do the highest revenue nonprofits use social media the most effectively? How are people responding and interacting? The deal is with social media use on the rise, we decided to check this out and created an infographic to show the results.

A few cool things we figured out:

•92% of the top 50 nonprofits have at least 1 social media presence on their homepage.
•The most followers that an organization has on Twitter is 840,653 (PBS)…
•…but on the other hand, the organization following the most people is following 200,522 (The American Cancer Society)!
•The American Red Cross was the first organization on the list to create a Twitter account.
•Food for the Poor is the most talkative organization on Facebook, and has posted 220 posts over the course of 2 months.
•The organization with the highest revenue, the YMCA, only posted 19 times to Facebook in 2 months, but has over 24,000 Fans. Continue reading “Infographic: How the Top 50 Nonprofits Do Social Media”

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